Outsidaz
Logo Design + Branding
Outsidaz is a video production company specializing in the creation of high-quality commercials, engaging social media content, compelling short films, and impactful documentaries. Their founder, Sean, approached us for comprehensive branding services, including a distinctive new logo design and a website.
The name Outsidaz holds personal significance for Sean, originating from his softball team – a group of friends who he has documented in two short films over the past decade. The team's colors directly inspired the logo's palette, creating a meaningful connection to the company's roots.
The brand mark itself subtly nods to various elements: the chain-link fences often found around the softball field, as well as the shape of a film reel. More directly, it takes the form of the number “0” as seen on the back of a softball uniform, with the addition of the tails sticking out on bottom-left and top-right, similar to a hurricane symbol—a force of nature, akin to Sean’s creative expression.
For a video production studio, it is important that the Outsidaz's logo is dynamic. So, we set in motion. Rather than a static zero, the logo fluidly opens into bracket shapes—visually representing the framing of a video shot. This dynamic element allows the logo to frame the company name and move expressively as a key component of their overall branding.
The Outsidaz website needed to showcase and highlight the company’s stunning videos. The first thing you see when you land on the website is moving images—a reel of highly professional clips from the Outsidaz catalog. The impression is immediate, leaving no question for visitors about the quality of this company's work.
When it came to selecting clips for the website's reels, we collaborated with Outsidaz to choose images and sequences that demonstrated not only their professionalism and visual quality but the narrative aspect of their visuals. What sets Outsidaz apart is their ability to tell a story visually, and this is a major selling point for potential clients who want their brands and companies to be attractive and connect with an audience.
