Do your thing.
My job is to help the world see what you already are.
I make documentary video and build websites for people with a real craft, a genuine calling, or a mission worth sharing.
Real work. Real people.
No performance required.
The best thing I can do for you is show the world exactly who you already are.
Real people. Real work. Made visible.
These are people with something worth knowing about! A practice, a mission, a story that wasn't being told well enough. That's what we fixed.
Interview-driven short-form video introducing Max's teaching philosophy and personality to prospective students across social channels.
Documentary-style attorney profile video establishing credibility, empathy, and competence for prospective clients researching legal representation.
Full Squarespace site built to book gigs, grow an audience, and let the artist's personality lead every page.
Squarespace redesign for a filmmaker-turned-Instagram-strategist, built to funnel visitors toward a clear offer and book consultations.
I got into this because I genuinely love watching people do what they're made for.
I'm Chris Irr, a filmmaker and web designer based in Baltimore.
I've spent over twenty years making documentary work — in Boston, in LA, and in places I didn't expect to end up. I've filmed people on big stages and small ones. The subject matter has always changed. The thing I'm looking for never does — what makes this person tick, and how do I make sure someone watching actually feels it.
I started Recreational Aesthetics Club because I wanted to do this work on my own terms. Recreational, because it should feel like play. Aesthetics, because it still has to be beautiful. Club, because I don't want to do this alone — and I don't think you do either.
If any of this sounds like where you are, let's talk.
I do a free 30-minute call before anything else. Just a conversation to understand what you're working on and whether I'm the right person to help. Sometimes I am. Sometimes I'll tell you honestly if I'm not.