Your brand,
built to be seen.
Documentary-style video and conversion-focused web design for founders who are the face of their brand and want the world to know it.
What good storytelling looks like.
Real people, real businesses — made visible and believable to the strangers who haven't met them yet.
Three ways to work together.
Every engagement is built around one question: what does this business need to be believed by the people who haven't found it yet?
Build
Web design and video produced together, from the same creative mind. For founders launching or relaunching who need a site that converts and a story that makes people believe before they ever make contact.
Engine
Ongoing documentary-style video — jobs in progress, expertise shared, the faces behind the business on camera consistently. Trust that builds across months and years, not just one campaign.
Reimagine
A focused web redesign for businesses that have an audience but a site that isn't converting. Strategy-first — built around what you want visitors to do, not just how it looks.
Built for founders
who are the brand
Every project starts with a question: what does this business need people to believe? Then we build backwards from there.
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Documentary-style attorney profile video establishing credibility, empathy, and competence for prospective clients researching legal representation.
Full Squarespace site built to book gigs, grow an audience, and let the artist's personality lead every page.
Squarespace redesign for a filmmaker-turned-Instagram-strategist, built to funnel visitors toward a clear offer and book consultations.
One person.
Two crafts.
One clear outcome.
I'm Chris Irr, a filmmaker and web designer based in Baltimore. I spent 20+ years producing documentary work in Boston and LA before turning my attention to small businesses and the founders who run them.
I noticed something: the businesses that succeed at building trust online aren't necessarily the biggest or the best-funded. They're the ones where someone is willing to show up, tell the truth on camera, and build a web presence that actually invites people to reach out.
That's the work. I'm good at it because I think about video and web design as the same problem — not two separate services.
You're the brand.
Let's make that obvious.
Book a free 30-minute discovery call. We'll talk about what you need, I'll tell you what it takes, and we'll figure out if it's a fit.