Mistral the Minstrel
Website + Electronic Press Kit
Ayal Yariv, a talented musician who embodies the whimsical character Mistral the Minstrel at Renaissance Faires, festivals, and private parties, approached us with a clear need: get more gigs!
The Power of an Electronic Press Kit (EPK)
For Ren Faire performers, an Electronic Press Kit (EPK) is essential. It significantly boosts your chances of getting hired by increasing your visibility, demonstrating your professionalism, and offering ease of use for event organizers.
Increased Visibility
When you don't already have a connection to a Faire or event, a website or EPK gives you a distinct advantage. Those doing the hiring can quickly and easily see your qualifications and performances all in one place.
For Ayal, beyond simply organizing his existing materials, we also arranged for the creation of high-quality images and engaging GIFs. These visuals truly capture Ayal's fun-loving personality and vibrant performance style, allowing event organizers to immediately recognize his qualifications upon visiting the site.
Demonstrating Professionalism
An EPK is a huge asset for establishing your professionalism. If you're aiming to break into the Ren Faire circuit, a well-designed EPK shows event organizers and marketers – the very people who will hire you – that you are serious and reliable. A website or EPK with a custom URL signals that you are a committed and trustworthy performer. It demonstrates that you are organized and polished, and likely a dependable performer given the high standards you set for yourself and your act.
For Ayal's EPK, we created a highly functional design with vibrant, eye-catching colors. The moment you land on his EPK, there's no doubt that this is a performer with experience, skill, and dedication.
Ease of Use
An EPK also makes it easy to navigate and find all the relevant information about Ayal, his character, and his unique skillset. This information is conveyed effectively through both text and compelling images and videos.
As we mentioned, it's crucial that someone evaluating your application has immediate and easy access to all the details about you, your unique performance style, your character, and your specific talents. A simple and straightforward layout is key to making an EPK a functional part of the application process.
However, EPKs also have a use beyond just getting hired. Once you've landed the gig, your EPK becomes an invaluable tool for the event's marketing team. They'll need easy access to your information to include you in their promotional materials for the public. In fact, performers with well-organized and easily accessible materials are more likely to be featured in promotions.
Marketing teams often have a lot on their plate. When your materials are at their fingertips, they'll pull your content more often. They might think, "We need an image of a minstrel for this ad," and then remember, "Ayal has that one sheet with all the links to his images and videos – let's grab something from there quickly!" Just like that, you're being featured again!
Stand Out with an EPK
Electronic Press Kits set you apart in several significant ways. They help you get more eyes on you and your performance. They demonstrate to Ren Faire and festival organizers and marketers that you are a serious professional, truly dedicated to your craft. And by providing easy, well-organized access to your press materials, you become a valuable partner in marketing these events.