Mistral the Minstrel
Website + Electronic Press Kit
Ayal Yariv, a talented musician who embodies the whimsical character Mistral the Minstrel at Renaissance Fairs, festivals, and private parties, approached us with a clear need: an Electronic Press Kit (EPK).
He envisioned a streamlined way to share his press information with event organizers who hired him and also sought a dynamic platform to advertise his unique services. We were thrilled to help him bring this vision to life.
Beyond simply organizing his existing materials, we also arranged for the creation of high-quality images, and created GIFs that truly captured Ayal's fun-loving and engaging personality and performance style.
Our goal was to craft an EPK that not only served as a practical resource for sharing essential information but also acted as a vibrant introduction to Mistral the Minstrel for the wider world.
For musicians like Ayal, especially those frequenting Renaissance Fairs, an EPK is an indispensable tool. Often, event organizers request a variety of promotional materials. Having a well-organized website or EPK allows Ayal to effortlessly provide them with a single link where they can easily access and select the specific assets they need.
